To some extent, you can tell when people are more likely to be on Pinterest. Data shows that, across all topics and areas of interest, Pinterest traffic is the heaviest between 2 PM and 4 PM on weekdays. You will have the next best chance of connecting with a lot of traffic at nighttime on weekdays, as that is the second busiest period for traffic. These are just averages, however. You need to monitor your own Pinterest account to see when engagement is the highest for your pins and boards.
Understanding when to pin is important. You should also know how frequently you should be pinning to get the best results out of your marketing efforts. Should you pin once a day, several times a day, 3 times a week or on some other schedule? If you pin too frequently, you water down your content and may look like a spammer. If you don't pin frequently enough, people forget you are there.
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