In late 2016, social media site Pinterest hit the 150 million monthly user mark. The site which calls itself "The Digital Catalog of Ideas" says that at the close of 2016, the site was attracting 75% of its new users from outside the United States. What has predominantly been a female demographic has seen an influx of new male members, and in the United States, 31 out of every 100 people online use Pinterest.
The site is visited each week by roughly 3 out of every 10 Pinterest account holders, with an additional 25% of users logging on daily. Appealing to men and women, as well as US and global web surfers, Pinterest has rapidly become a social media presence worthy of your attention if you operate a blog or website, or have any type of business presence online or off.
When you build a presence on Pinterest you expand your overall social media exposure as well. From 36% to 54% of Facebook, Twitter, LinkedIn and Instagram users visit Pinterest regularly. You may have noticed Pinterest showing up more frequently the last couple of years in Google search results. This is no accident. Google, the world's largest search engine by far, has noticed the massive growth that Pinterest has enjoyed recently.
Accordingly, Google is paying more attention to Pinterest, which means you can boost your search engine rankings and enjoy free, targeted traffic by hopping on board this social media Goliath.
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